e-Healthcare Solutions' Formulas

Impression - A single instance of an online advertisement being displayed.

CPM - Cost per thousand impressions.

CTR - The average number of click-throughs per thousand ad impressions, expressed as a percentage.

CPC - The cost or cost-equivalent paid per click-through.

CPA - Cost per acquisition (or action) determined by dividing the investment by the conversions; a conversion is defined as the completion of the desired end-goal

5,000 Clicks	/	1,000,000 Impressions	*	100%	=	0.50% CTR

	/		*	100%	=

1,000,000 impressions	X	$15 CPM	=	$15,000 total price

	X		=

5,000 Clicks	X	$3 CPC	=	$15,000 total price

	X		=