Forty-four percent of women research prescribed drugs using multiple sources before filling a script, according to a survey by agency GSW Worldwide’s Pink Tank unit.
They also consult, in order of influence, medical websites like WebMD, articles online from trusted media outlets, online patient reviews, blogs they trust and, lastly, company sites.
That’s another great reason to [...]

The long-standing rumor was confirmed today with an announcement of a merger between Revolution Health and Waterfront Media.
What Waterfront is buying here can only be defined as traffic. In the years since Steve Case first announces his goal of “revolutionizing” healthcare, the company has struggled to define a business model. With dozens of investments in, [...]

The weak economic climate has forced a number of market research firms to lower their forecasts for online advertising for both 2008 and beyond. Public companies such as Google and WebMD have also lowered their forecasts, in some cases more than once already this year. This article summarizes Nielsen results showing lower online advertising spends [...]

Medical publishers, like the record industry and so many industries before them that have been caught unprepared for the rapid shift in media habits towards the Internet are practicing what Don Tapscott, in Wikinomics refers to as “Tarzan Economics”. That is to say they are desperately holding onto the vine in their hand (print business) [...]

Could it be? Rumors have it that WebMD is shopping itself around and Google might be browsing…

Google buying WebMD?
This would represent a major change in Google’s strategy, making it a content play and putting it in even more direct competition with the tens of thousands of partners who make up the AdSense network.
In the [...]