The Behaviorial Targeting (BT) debate continues.  Kendall Jackson rants about Behavioral Targeting and Ad Network Transparency… but we need to go deeper and explore the issues behind these issues.  The Truth Or Dare Of Transparency 06/07/2010.

Randall Rothenberg, President of the IAB claims regulatory and special interest forces are out to destroy many aspects of Interactive advertising, especially behavioral targeting.
MediaPost Publications Rothenberg: ‘Forces Out To Destroy Interactive Advertising’ 02/25/2010.
This was my number 8 out of 10 on my 2010 predictions as published in PM360.
We have only ourselves to blame as in [...]

Ad Week’s Beefing Up Banner Ads article touts data-driven online advertising exchanges and the “saviors” to the world on online display advertising.  It’s interesting that online display (still growing nicely) is labeled as a “failure” when compared to search.  There is not doubt search changed the game and provides a terrific ROI.  However, display has [...]

Reports of the death of ad networks are greatly exaggerated…  See this recent study of media planners and buyers citing wider use of ad networks, particularly vertical ad networks.  Main reasons cited:  Cost Effectiveness.  The three most important qualities in ad networks are targeting, transparency and quality… all our sweet spot.
Ad Network Adoption Up.

Kudos to the IAB for taking the lead on educating consumers on online advertising targeting practices and corralling the industry into self-regulation mode in an effort to stave off congressional regulation.  This effort requires the participation of all online advertising companies and the IAB can and should play a highly visible central role in this [...]

Generally speaking, the reduction in pharma advertising reported by TNS is bad news. The primary reason is a reduction in new drug approvals and product pipelines. However, for the products that are gaining approval, many target specific niche patient populations, and this trend will likely continue. While this trend is bad for large scale mass [...]