Interesting data from a Starch Information Sources study sponsored by the Canadian Business Press.  Shows the impact the Internet has had on trade publications of all sorts over the past five years.
MediaPost Publications Internet Bumps Trade Publications 06/03/2010.

iCrossing just released a study analyzing natural search results for non-branded keywords and found that more than 95% of all site traffic from search engines comes from page-one results.  Healthcare, a deep-dive research topic, indexed slightly lower at 93% indicating searches seeking healthcare  topics were some what more willing to dig deeper into their search [...]

Several studies have been done on how online display advertising improves the performance of both organic search (gets people searching for your brand and/or condition), as well as paid search or Search Engine Marketing (SEM) efforts.  Performance on both goes up dramatically when online display is part of your online marketing efforts.
Users exposed to both [...]

Reports of the death of ad networks are greatly exaggerated…  See this recent study of media planners and buyers citing wider use of ad networks, particularly vertical ad networks.  Main reasons cited:  Cost Effectiveness.  The three most important qualities in ad networks are targeting, transparency and quality… all our sweet spot.
Ad Network Adoption Up.

A Round2 Communications Study of 8,500 senior advertising, marketing & communications executives found that 72% of Advertisers see more digital spending in 2010.
Additionally, MediaPost is predicting Interactive to constitute 21% of all marketing spend (up from 12% today) by 2014:
MediaPost Publications Marketing Shifts: By 2014, Interactive Spend Hits $55 Bil. 12/14/2009.

The latest data suggests traffic to Twitter is on the decline.  I think measuring the site, misses the point and I think traffic is simply “shifting” to other applications (since Twitter has worked itself into so many apps).  I for one, rarely use the site anymore, I use TweetDeck from my computer, I use Yoono [...]

A new study by Comscore cites that only 8% of Internet users make up 85% of all banner ad click-thrus. Furthermore, half of all clicks come from lower income young adults (not the typical target market of most pharmaceutical brands).
The number of people who click on Internet as is down 50%. [...]

Physicians continue to embrace online medical journals and handheld devices and continue to spend increasing amounts of their time online for professional reasons. Here is the latest from Manhattan Research, as written up in MM&M

A new Dynamic Logic study indicates that brand impact from online advertising may be less depending on ad size and more dependent on ad placement. This flies in the face of conventional knowledge, which has pushed for larger and larger ad units online.
Anyone using Google AdSense could tell you that AdSense, when integrated “into” [...]

Pharma is often criticized for being laggards with respect to new media.  In this case study, Ron Ploof documents the history of J&J’s entree into new media and their continual experimentation.  It’s refreshing to see “innovation” on the new media front from companies who’s cultural foundation revolves aroudn innovation on so many other fronts.  The [...]