Google is entering the age of transparency and has “disclosed” it’s revenue share with publishers.  They have self-reported that their revenue share on search is 51% to the publisher and 49% to Google.  The revenue share for the AdSense content network is purportedly 68% to the publisher and 32% to Google.
Read about it here straight [...]

U.S. Online Ad Market Grows in Q1 – NYTimes.com.
Looks like at least the online advertising industry is recovering from the great recession.  U.S. Online ad revenue hit US$5.9 billion, the highest-ever total for a first quarter according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).
ComScore also recently reported that impressions of display [...]

I was at the Ad Age Digital Conference in NYC last week when Twitter COO Dick Costolo did the “big reveal” and announced that Twitter finally had a revenue model:  Sponsored Tweets.  Twitter Blog
While the announcement certainly caused a stir in the twittersphere and blogosphere, including a visit to the conference by CNBC reporters, all [...]

Apps Are the Next Publishing Platform :: MinOnline.  Good article discussing results of a Quattro Wireless Publisher survey on use of Apps.  63% of Content providers have already developed at least one App.   Quattro Wireless was just bought by Apple for $275MM, an acquistion which fuels the fire between Apple and Google in the arms [...]

The latest data suggests traffic to Twitter is on the decline.  I think measuring the site, misses the point and I think traffic is simply “shifting” to other applications (since Twitter has worked itself into so many apps).  I for one, rarely use the site anymore, I use TweetDeck from my computer, I use Yoono [...]

As I have predicted for years, the “flawed” business model of the Hybrid Ad Networks (the networks that own & operate their own sites in addition to representing partner sites) is showing through in a down economy. The conflict has been there all along, in that its most profitable for an owner/operator to put the [...]

In another sign that traditional publishers, particularly newspapers, are feeling the pinch of both the economic downturn and the shift in media preferences, the NY Times – a bell weather of newspapers – posted dismal revenue and earnings with total advertising revenue declining by 27% during Q1 compared with Q1 last year. Declines were worst [...]

The latest 2008 “Year in Review” IAB Internet Advertising Revenue Report by PricewaterhouseCoopers, provides another dismal look at pharma’s lack of embracing online via other industries. The graph shown on page 12, shows “Pharma & Healthcare” (pharma spending alone must have been too small to even list by itself) as only 4% of the total [...]

Yes, that’s right. In the midst of an economic down-turn and credit crunch, online advertising posted is 2nd highest quarterly revenues ever. According to the IAB, online advertising for Q3 2088 hit $5.9 billion. Advertisers want measurement and accountability for their advertising spend. Could it be recession is good for online? What do you think?

I have long espoused the conflicts of interest emerging in the hybrid network business model. Sites such as Google, who obviously owns Google.com but at the same time, sells on other partner sites via AdSense, and numerous (most) ad networks, who also are in the owner/operator portal business, have an inherent conflict of interest.
There is [...]