Forty-four percent of women research prescribed drugs using multiple sources before filling a script, according to a survey by agency GSW Worldwide’s Pink Tank unit.
They also consult, in order of influence, medical websites like WebMD, articles online from trusted media outlets, online patient reviews, blogs they trust and, lastly, company sites.
That’s another great reason to [...]

The debate about the poor quality of content in the “un-vetted” online world, is often raised by traditional publishers when expressing their concerns for the destruction of quality content that is occurring. The visions of the future that some in traditional media put forth present quite a dire picture of the future [...]

iCrossing just released a study analyzing natural search results for non-branded keywords and found that more than 95% of all site traffic from search engines comes from page-one results.  Healthcare, a deep-dive research topic, indexed slightly lower at 93% indicating searches seeking healthcare  topics were some what more willing to dig deeper into their search [...]

Physicians continue to embrace online medical journals and handheld devices and continue to spend increasing amounts of their time online for professional reasons. Here is the latest from Manhattan Research, as written up in MM&M

The great recession has impacted all industries and advertising is no exception. Even the spectacular growth of online advertising has hit a speed bump during the first half of 2009. According to the latest research, Online advertising has decreased by 1%. This has been lead by categories such as Auto and Financial [...]

Is the Internet replacing the doctor as the most trusted source of healthcare information? According to Manhattan Research there is a “shifting balance of power” in effect with the Internet exceeding physicians in 2008 as the most used source for health information. Is this good or perhaps a little scary? See slide presentation here:
How New [...]

CNBC and others are reporting this morning that Google is very close to a deal to buy Twitter. According to Tech Crunch, the logic behind this deal is that Twitter threatens to be the first company to “out Google, Google” with the searching of the real time threads being a powerful new type of search…. [...]

I published an article in Product Management Today this time last year, making predictions about what 2008 has in store for eMarketing. I thought it would be fun to review it now that 2008 is over… How’d I do? You be the judge.
E-2008: What’s Next?
INTRO—A new year brings new change, and 2008 is no different. [...]

This past election was clearly history in the making. For American’s across the land, President-Elect Obama offers hope and a renewed faith in democracy and a revitalized pride in our country. But what does the new administration mean for the pharmaceutical industry?
Healthcare reform was a major platform in the Obama campaign. Interestingly pharmaceutical companies, which [...]

The weak economic climate has forced a number of market research firms to lower their forecasts for online advertising for both 2008 and beyond. Public companies such as Google and WebMD have also lowered their forecasts, in some cases more than once already this year. This article summarizes Nielsen results showing lower online advertising spends [...]