Here is a topic that medical publishers, editors and advertising sales people know all too well.  The separation of advertising and editorial.  Doug Weaver of Upstream makes a case that this notion is dead (or must be killed) if traditional publishing is to survive.  It’s an interesting debate, since this advertising adjacency issue has been [...]

Should Ad Networks go on an acquisition spree and start buying content web-sites.  Many have, more probably will.  Is the conflict of interest too strong for both advertisers and publishers or is this the new world economy and are the conflicts palatable?  What do you think?
MediaPost Publications Why Ad Rep Firms And Networks Might Start [...]

Google is entering the age of transparency and has “disclosed” it’s revenue share with publishers.  They have self-reported that their revenue share on search is 51% to the publisher and 49% to Google.  The revenue share for the AdSense content network is purportedly 68% to the publisher and 32% to Google.
Read about it here straight [...]

Wayne Friedman writes an article for Media Post, the title of which anyone could have predicted – with a theme that will be repeated many times over as data driven “audience” becomes more popular.
MediaPost Publications Advertisers Target Too Narrow An Audience 06/17/2010.
The challenge of course that publisher’s face when advertisers only want to reach 1% [...]

Dave Morgan shares his insights on the likely trial and error period emerging again for publishers on whether or not to share content online for free or to charge a subscription.   MediaPost Publications Many New Media-Subscription Businesses Will Fail 06/03/2010.
When it comes to free, I say, “If you love something, charge a fee… if [...]

MediaPost Publications Are We CLEAR? Looking Through ‘Transparency’ 04/16/2010.  Well, it’s a start…. This is likely to be a long and arduous process, but self-regulation beats congressional regulation every time.  Will publishers and advertisers adapt in time to avoid regulation?

The debate about the poor quality of content in the “un-vetted” online world, is often raised by traditional publishers when expressing their concerns for the destruction of quality content that is occurring. The visions of the future that some in traditional media put forth present quite a dire picture of the future [...]

Conde Nast continues to “grasp onto the vine” that they know for fear of falling to the jungle floor (see Tarzan Economics from Don Tapscott’s Wikinomics).   $90MM on a print campaign to tell the world that print is alive and well.  Not the appropriate management of a cash cow lifecycle product.  Embrace the future.
Print [...]

At the IAB leadership summit, newly installed IAB chairman reignited the debate over premium content on the web carrying a micropayment fee.
MediaPost Publications Bold Predictions From 24/7 Real Media’s Moore: Publishers Should Create ‘Toll Gate’ For Premium Content 02/22/2010.
Prognosticators like Chris Anderson claim “information wants to be free”, a theme throughout his new book “Free:  [...]

The IAB leadership conference is buzzing with thoughts that “publishers brands” might be going the way of the dinosaur.  Ad Networks (bulk buy ad networks, not premium rep firms such as e-Healthcare Solutions), Ad Exchanges (both demand and supply side) and other technologies are diminishing the value of the publisher’s brand by selling quantity over [...]