Consumer marketers feeling more confident, says survey – Medical Marketing and Media.  Cegedim Dendrite survey finds that four inm 10 marketers expect DTC spend to increase in 2010.  Major areas money shifting into:   highly targeted Direct to Patient (DTP) and Physician marketing… both very good for the Internet.

Interesting data cited by CMI, SDI and other sources around how much pharma is spending to reach physicians on the web across e-detailing, online meetings and web-based promotions.  It is unclear if this data includes web-site development (ie. building pharma’s physician portals).
Quantifying pharma’s online promotional shift – Medical Marketing and Media.
Still at a tiny portion [...]

Physicians continue to embrace online medical journals and handheld devices and continue to spend increasing amounts of their time online for professional reasons. Here is the latest from Manhattan Research, as written up in MM&M

According to a recent study by SDI, with a summary published in MM&M communication with physician’s and their preferences on how and when to communicate with pharma, are clearly changing.
“73% of the physicians …said pharma’s electronic promotional activities were equal or superior to traditional face-to-face encounters.”
Statistics like this clearly show that physicians have an increasing [...]

Is the Internet replacing the doctor as the most trusted source of healthcare information? According to Manhattan Research there is a “shifting balance of power” in effect with the Internet exceeding physicians in 2008 as the most used source for health information. Is this good or perhaps a little scary? See slide presentation here:
How New [...]

Following Mark Bard on day 1, I had the opportunity to moderate day 2 of the EyeForPharma eCommunications conference in Boston last week. It continues to impress me that even in a down economic climate the eMarketing conferences continue to grow as more and more people are drawn to the lure of interactive marketing. The [...]