The future looks bright.  According to Borrell Associates, Online ad spending is thriving and poised to accelerate further in 2011.  Targeted display advertising is expected to see a 60% increase!
MediaPost Publications Borrell: Online Ad Spend To Gain 17.5% In 2011 08/24/2010.

Consumer marketers feeling more confident, says survey – Medical Marketing and Media.  Cegedim Dendrite survey finds that four inm 10 marketers expect DTC spend to increase in 2010.  Major areas money shifting into:   highly targeted Direct to Patient (DTP) and Physician marketing… both very good for the Internet.

Forty-four percent of women research prescribed drugs using multiple sources before filling a script, according to a survey by agency GSW Worldwide’s Pink Tank unit.
They also consult, in order of influence, medical websites like WebMD, articles online from trusted media outlets, online patient reviews, blogs they trust and, lastly, company sites.
That’s another great reason to [...]

I had a friend once ask me in the very early days of Internet advertising if I really believed online advertising could ever see a $1 Billion dollar company or even ever become a $1 Billion industry.   The doubt in they way he asked the question made it clear that he didn’t believe it could… [...]

Dave Morgan shares his insights on the likely trial and error period emerging again for publishers on whether or not to share content online for free or to charge a subscription.   MediaPost Publications Many New Media-Subscription Businesses Will Fail 06/03/2010.
When it comes to free, I say, “If you love something, charge a fee… if [...]

U.S. Online Ad Market Grows in Q1 – NYTimes.com.
Looks like at least the online advertising industry is recovering from the great recession.  U.S. Online ad revenue hit US$5.9 billion, the highest-ever total for a first quarter according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).
ComScore also recently reported that impressions of display [...]

Interesting data cited by CMI, SDI and other sources around how much pharma is spending to reach physicians on the web across e-detailing, online meetings and web-based promotions.  It is unclear if this data includes web-site development (ie. building pharma’s physician portals).
Quantifying pharma’s online promotional shift – Medical Marketing and Media.
Still at a tiny portion [...]

Mediapost’s Stephen DiMarco wrote a very good article articulating three key points when considering who gets “credit” for online conversions and ROI.  A subject that is much debated these days with many studies being done to show search often gets the credit (due to immediacy of conversion and proximity of timing that searching has to [...]

The debate about the poor quality of content in the “un-vetted” online world, is often raised by traditional publishers when expressing their concerns for the destruction of quality content that is occurring. The visions of the future that some in traditional media put forth present quite a dire picture of the future [...]

According to Nielsen, Pharma DTC spending on Internet ads, has doubled over the last five years.   Online Pharma DTC hit $117.4 million, up 31 percent in 2009.  See more here:
Drugmakers boost consumer ad spending 2 pct in ‘09.