Wayne Friedman writes an article for Media Post, the title of which anyone could have predicted – with a theme that will be repeated many times over as data driven “audience” becomes more popular.
MediaPost Publications Advertisers Target Too Narrow An Audience 06/17/2010.
The challenge of course that publisher’s face when advertisers only want to reach 1% [...]

In another sign that traditional publishers, particularly newspapers, are feeling the pinch of both the economic downturn and the shift in media preferences, the NY Times – a bell weather of newspapers – posted dismal revenue and earnings with total advertising revenue declining by 27% during Q1 compared with Q1 last year. Declines were worst [...]

While it’s obvious to most… I think this article is worth repeating and forwarding… I’ve ranted many times about “hybrid” ad networks and the conflicts they create – Google is probably the biggest and best example of a conflicted business model. All publishers need to remember, Google is a FOR profit company, in business for [...]