Posted in February 24, 2010 ¬ 8:54 PMh.rlewisComments Off
At the IAB leadership summit, newly installed IAB chairman reignited the debate over premium content on the web carrying a micropayment fee.
MediaPost Publications Bold Predictions From 24/7 Real Media’s Moore: Publishers Should Create ‘Toll Gate’ For Premium Content 02/22/2010.
Prognosticators like Chris Anderson claim “information wants to be free”, a theme throughout his new book “Free: [...]
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Posted in January 15, 2010 ¬ 7:47 PMh.rlewisComments Off
I’ve been thinking a lot lately about the impact that search engines are having on writing. Almost every web publisher I know now trains their authors and freelancers to write in a “search engine friendly” way. Entire firms bill themselves as producers of “search engine friendly content”. Many interactive ad agencies a measured and compensated [...]
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Posted in January 4, 2010 ¬ 1:07 PMh.rlewisComments Off
According to the WSJ, 2009 Q4 activity pleased to the upside in the advertising market with pent-up demand finally being set loose. Too early to call a rebound, but even the newspaper and magazine companies saw a lift in print advertising.
Late Flurry of Ad Dollars Fans Recovery Hopes – WSJ.com. (need a subscription to view… [...]
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Posted in April 22, 2009 ¬ 9:51 AMh.adminComments Off
In another sign that traditional publishers, particularly newspapers, are feeling the pinch of both the economic downturn and the shift in media preferences, the NY Times – a bell weather of newspapers – posted dismal revenue and earnings with total advertising revenue declining by 27% during Q1 compared with Q1 last year. Declines were worst [...]
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