Should Ad Networks go on an acquisition spree and start buying content web-sites.  Many have, more probably will.  Is the conflict of interest too strong for both advertisers and publishers or is this the new world economy and are the conflicts palatable?  What do you think?
MediaPost Publications Why Ad Rep Firms And Networks Might Start [...]

Google is entering the age of transparency and has “disclosed” it’s revenue share with publishers.  They have self-reported that their revenue share on search is 51% to the publisher and 49% to Google.  The revenue share for the AdSense content network is purportedly 68% to the publisher and 32% to Google.
Read about it here straight [...]

Forty-four percent of women research prescribed drugs using multiple sources before filling a script, according to a survey by agency GSW Worldwide’s Pink Tank unit.
They also consult, in order of influence, medical websites like WebMD, articles online from trusted media outlets, online patient reviews, blogs they trust and, lastly, company sites.
That’s another great reason to [...]

The Behaviorial Targeting (BT) debate continues.  Kendall Jackson rants about Behavioral Targeting and Ad Network Transparency… but we need to go deeper and explore the issues behind these issues.  The Truth Or Dare Of Transparency 06/07/2010.

The only constant is change… and if you don’t like change, you are going to like irrelevance even less.
Cory Treffiletti posts an interesting read about how Google, Apple and Facebook are rapidly becoming the new big three (replacing the TV networks of old) due in large part to their being channel agnostic in their desire [...]

Randall Rothenberg, President of the IAB claims regulatory and special interest forces are out to destroy many aspects of Interactive advertising, especially behavioral targeting.
MediaPost Publications Rothenberg: ‘Forces Out To Destroy Interactive Advertising’ 02/25/2010.
This was my number 8 out of 10 on my 2010 predictions as published in PM360.
We have only ourselves to blame as in [...]

The IAB leadership conference is buzzing with thoughts that “publishers brands” might be going the way of the dinosaur.  Ad Networks (bulk buy ad networks, not premium rep firms such as e-Healthcare Solutions), Ad Exchanges (both demand and supply side) and other technologies are diminishing the value of the publisher’s brand by selling quantity over [...]

Several studies have been done on how online display advertising improves the performance of both organic search (gets people searching for your brand and/or condition), as well as paid search or Search Engine Marketing (SEM) efforts.  Performance on both goes up dramatically when online display is part of your online marketing efforts.
Users exposed to both [...]

Reports of the death of ad networks are greatly exaggerated…  See this recent study of media planners and buyers citing wider use of ad networks, particularly vertical ad networks.  Main reasons cited:  Cost Effectiveness.  The three most important qualities in ad networks are targeting, transparency and quality… all our sweet spot.
Ad Network Adoption Up.

I’ve seen a lot of projections on the explosive growth of mobile including one’s like below:
MediaPost Publications Gartner: Mobile To Outpace Desktop Web By 2013 01/14/2010.

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My thoughts on this are mixed.  While I think being untethered from the PC is a huge advantage, and while mobile [...]