Here is a topic that medical publishers, editors and advertising sales people know all too well.  The separation of advertising and editorial.  Doug Weaver of Upstream makes a case that this notion is dead (or must be killed) if traditional publishing is to survive.  It’s an interesting debate, since this advertising adjacency issue has been [...]

Consumer marketers feeling more confident, says survey – Medical Marketing and Media.  Cegedim Dendrite survey finds that four inm 10 marketers expect DTC spend to increase in 2010.  Major areas money shifting into:   highly targeted Direct to Patient (DTP) and Physician marketing… both very good for the Internet.

Forty-four percent of women research prescribed drugs using multiple sources before filling a script, according to a survey by agency GSW Worldwide’s Pink Tank unit.
They also consult, in order of influence, medical websites like WebMD, articles online from trusted media outlets, online patient reviews, blogs they trust and, lastly, company sites.
That’s another great reason to [...]

Interesting data cited by CMI, SDI and other sources around how much pharma is spending to reach physicians on the web across e-detailing, online meetings and web-based promotions.  It is unclear if this data includes web-site development (ie. building pharma’s physician portals).
Quantifying pharma’s online promotional shift – Medical Marketing and Media.
Still at a tiny portion [...]

Viactivty analyzed top iPhone Apps in the Medical and Health category and provides some interesting insights here in terms of functionality they employ and average prices.
Conclusion: The killer App in medical/health has yet to be developed.
In search of “medical killer app for iPhone” – Part I (Section “Medical”) – iPhone Medical Apps: news, reviews, trends.

Pharma sought safe havens for DTC in ‘09 – Medical Marketing and Media.  MM&M coverage of latest TNS data on DTC spending.  Summary:   Expected to be down 9% for the year (keeping the trend of first 3 quarters).  Shift largely due to less TV advertising and more focus on which brands get DTC promotional dollars.  [...]

Physicians continue to embrace online medical journals and handheld devices and continue to spend increasing amounts of their time online for professional reasons. Here is the latest from Manhattan Research, as written up in MM&M

President Obama gave a speech yesterday to the American Medical Association in which he emphasized reducing the cost of healthcare.  In his speech he stated, “When it comes to the cost of our health care…the status quo is unsustainable.  Reform is not a luxury, but a necessity… To say it as plainly as I can, [...]

As Twitter struggles to find a business model, parents with autistic children are beginning to use it for tracking the timing and severity of autistic episodes… hmmm… what other medical applications could there be?

When Jeff Bezos chose to aggregate the world of books because it was a highly fragmented paper-based industry filled with mom and pop shops that would benefit highly from the scale and search features and data mining of the Internet, he could have just as easily chosen Medical Records instead.
With the new Administration’s stimulus package [...]