My comment on the article says it all…
Adotas » Real-Time Will Redefine Media-Buying Efficiency.

I have long espoused the conflicts of interest emerging in the hybrid network business model. Sites such as Google, who obviously owns Google.com but at the same time, sells on other partner sites via AdSense, and numerous (most) ad networks, who also are in the owner/operator portal business, have an inherent conflict of interest.
There is [...]