Posted in September 2, 2010 ¬ 5:38 PMh.rlewis
Are we living in an App Bubble? Aaron Shapiro seems to think so and presents a compelling story in Fast Company, including some of the economics behind App development and the profitability (today) of such development. This is definitely worth a read, but he fails to mention the growth of mobile and how usage will [...]
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Posted in July 6, 2010 ¬ 2:38 PMh.rlewisComments Off
Google is entering the age of transparency and has “disclosed” it’s revenue share with publishers. They have self-reported that their revenue share on search is 51% to the publisher and 49% to Google. The revenue share for the AdSense content network is purportedly 68% to the publisher and 32% to Google.
Read about it here straight [...]
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Posted in May 5, 2010 ¬ 2:07 PMh.rlewis
The only constant is change… and if you don’t like change, you are going to like irrelevance even less.
Cory Treffiletti posts an interesting read about how Google, Apple and Facebook are rapidly becoming the new big three (replacing the TV networks of old) due in large part to their being channel agnostic in their desire [...]
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Posted in April 5, 2010 ¬ 4:28 PMh.rlewis
Google Ad Innovations: where ads are going next – Inside AdWords. This is a new page by Google to keep the marketing world informed (to the extent that they show their cards) of where Google is heading in the advertising world. I guess you could say this is the “Million Dollar Question” page.
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Posted in February 25, 2010 ¬ 10:26 AMh.rlewisComments Off
Interesting tool from Google to better understand search query trends by volume, category, seasonality, geographic distribution, etc…
Google Insights for Search.
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Posted in February 24, 2010 ¬ 8:54 PMh.rlewisComments Off
At the IAB leadership summit, newly installed IAB chairman reignited the debate over premium content on the web carrying a micropayment fee.
MediaPost Publications Bold Predictions From 24/7 Real Media’s Moore: Publishers Should Create ‘Toll Gate’ For Premium Content 02/22/2010.
Prognosticators like Chris Anderson claim “information wants to be free”, a theme throughout his new book “Free: [...]
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Posted in January 15, 2010 ¬ 7:47 PMh.rlewisComments Off
I’ve been thinking a lot lately about the impact that search engines are having on writing. Almost every web publisher I know now trains their authors and freelancers to write in a “search engine friendly” way. Entire firms bill themselves as producers of “search engine friendly content”. Many interactive ad agencies a measured and compensated [...]
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Posted in January 6, 2010 ¬ 3:02 PMh.rlewisComments Off
Apps Are the Next Publishing Platform :: MinOnline. Good article discussing results of a Quattro Wireless Publisher survey on use of Apps. 63% of Content providers have already developed at least one App. Quattro Wireless was just bought by Apple for $275MM, an acquistion which fuels the fire between Apple and Google in the arms [...]
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Posted in December 8, 2009 ¬ 1:16 PMh.rlewisComments Off
According to Mashable, Google’s launch of real-time search for the entire world is imminent. Already available in via clicking on any “Hot Topic” under Google Trends, soon to be rolled out in full.
To feed the real-time search results, Google has done deals with not only Twitter but also Facebook and MySpace to incorporate real-time search [...]
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Deals & Mergers, Search (SEO, SEM) & More, Social Media, googlead, click, google, social media, trends, twitter, video
Posted in November 20, 2009 ¬ 9:19 PMh.rlewisComments Off
The latest data suggests traffic to Twitter is on the decline. I think measuring the site, misses the point and I think traffic is simply “shifting” to other applications (since Twitter has worked itself into so many apps). I for one, rarely use the site anymore, I use TweetDeck from my computer, I use Yoono [...]
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Future of Marketing, Social Media, googlead, advertising, business models, google, marketing, revenue, sales, study, twitter