Should Ad Networks go on an acquisition spree and start buying content web-sites.  Many have, more probably will.  Is the conflict of interest too strong for both advertisers and publishers or is this the new world economy and are the conflicts palatable?  What do you think?
MediaPost Publications Why Ad Rep Firms And Networks Might Start [...]

Google is entering the age of transparency and has “disclosed” it’s revenue share with publishers.  They have self-reported that their revenue share on search is 51% to the publisher and 49% to Google.  The revenue share for the AdSense content network is purportedly 68% to the publisher and 32% to Google.
Read about it here straight [...]

I have long espoused the conflicts of interest emerging in the hybrid network business model. Sites such as Google, who obviously owns Google.com but at the same time, sells on other partner sites via AdSense, and numerous (most) ad networks, who also are in the owner/operator portal business, have an inherent conflict of interest.
There is [...]