Good article about online media sales focusing on specific audience characteristics and movement in off-line sales, not about impressions and clicks.
Online is the medium of choice for reaching hard to find niche audiences.
Winning Online is About Serving Your Audience, not Impressions | Nielsen Wire.

iCrossing just released a study analyzing natural search results for non-branded keywords and found that more than 95% of all site traffic from search engines comes from page-one results.  Healthcare, a deep-dive research topic, indexed slightly lower at 93% indicating searches seeking healthcare  topics were some what more willing to dig deeper into their search [...]

According to Mashable, Google’s launch of real-time search for the entire world is imminent.  Already available in via  clicking on any “Hot Topic” under Google Trends, soon to be rolled out in full.
To feed the real-time search results, Google has done deals with not only Twitter but also Facebook and MySpace to incorporate real-time search [...]

A new study by Comscore cites that only 8% of Internet users make up 85% of all banner ad click-thrus. Furthermore, half of all clicks come from lower income young adults (not the typical target market of most pharmaceutical brands).
The number of people who click on Internet as is down 50%. [...]

Google has launched a LOT of different services and applications over time. 99% of their business still remains their core search and search advertising (adwords/adsense) products. The rest, while some of it very impressive (Google Earth for example), has mostly just been a lot of noise and a lot of hype. While [...]

A new Dynamic Logic study indicates that brand impact from online advertising may be less depending on ad size and more dependent on ad placement. This flies in the face of conventional knowledge, which has pushed for larger and larger ad units online.
Anyone using Google AdSense could tell you that AdSense, when integrated “into” [...]

Client Vendor Relationships
Click the link above for a comedic look at how some client vendor relationships conversations would translate into real world purchases… I’d gladly pay you Tuesday for a Hamburger Today.  Thanks to Dan McKillan of Healthday for sending in the video.

Who links to my website?

Not to be outdone by Google’s purchase of Doubleclick, Microsoft decided to step up the competition and move more aggressively into the on-line advertising space with the purchase of aQuantive.
In the interest of full disclosure, aQuantive is a good customer of ours. The analysts are questioning the amount paid by Microsoft ($6 Billion for a [...]

Weeks after Google bought Doubleclick, traditional ad giant WPP, probably very fearful of the increasing power and clout of Google, and probably equally fearful of simply being left behind as the advertising world migrates to digital, plunks down $649 Million dollars for 247RealMedia.
This equates to $11.75 a share for TFSM a stock that’s been floating [...]