Are we living in an App Bubble?  Aaron Shapiro seems to think so and presents a compelling story in Fast Company, including some of the economics behind App development and the profitability (today) of such development.  This is definitely worth a read, but he fails to mention the growth of mobile and how usage will [...]

Ad Exchanges hold a lot of promise in theory.  Transparent inventory purchases, visibility into bid/ask prices for inventory in real time, real-time bidding for audience segments… but we are still very early and like with many early technologies – the bleeding edge is often reserved for rogue outliers who can’t find/make a business in legitimate [...]

Wayne Friedman writes an article for Media Post, the title of which anyone could have predicted – with a theme that will be repeated many times over as data driven “audience” becomes more popular.
MediaPost Publications Advertisers Target Too Narrow An Audience 06/17/2010.
The challenge of course that publisher’s face when advertisers only want to reach 1% [...]

The only constant is change… and if you don’t like change, you are going to like irrelevance even less.
Cory Treffiletti posts an interesting read about how Google, Apple and Facebook are rapidly becoming the new big three (replacing the TV networks of old) due in large part to their being channel agnostic in their desire [...]

The IAB leadership conference is buzzing with thoughts that “publishers brands” might be going the way of the dinosaur.  Ad Networks (bulk buy ad networks, not premium rep firms such as e-Healthcare Solutions), Ad Exchanges (both demand and supply side) and other technologies are diminishing the value of the publisher’s brand by selling quantity over [...]

Ad Week’s Beefing Up Banner Ads article touts data-driven online advertising exchanges and the “saviors” to the world on online display advertising.  It’s interesting that online display (still growing nicely) is labeled as a “failure” when compared to search.  There is not doubt search changed the game and provides a terrific ROI.  However, display has [...]

I’ve been thinking a lot about the pace of change and the impact that is having on both business and the human psyche. The pace of change is staggering and increasing at exponential rates. Here’s a thought provoking video that reiterates the pace of change with which society and the world is moving…. [...]

Google has launched a LOT of different services and applications over time. 99% of their business still remains their core search and search advertising (adwords/adsense) products. The rest, while some of it very impressive (Google Earth for example), has mostly just been a lot of noise and a lot of hype. While [...]

PhrMA among the early industry groups to step up an support healthcare reform.  Often criticized for blocking healthcare reform, pharma is an early participant toward reform making huge concessions in the Medicare prescription drug coverage plan.  Kudos to the industry for stepping up and being a leading force towards change.
View the PhrMA Statement and   Read [...]

Is the Internet replacing the doctor as the most trusted source of healthcare information? According to Manhattan Research there is a “shifting balance of power” in effect with the Internet exceeding physicians in 2008 as the most used source for health information. Is this good or perhaps a little scary? See slide presentation here:
How New [...]