The future looks bright.  According to Borrell Associates, Online ad spending is thriving and poised to accelerate further in 2011.  Targeted display advertising is expected to see a 60% increase!
MediaPost Publications Borrell: Online Ad Spend To Gain 17.5% In 2011 08/24/2010.

Here is a topic that medical publishers, editors and advertising sales people know all too well.  The separation of advertising and editorial.  Doug Weaver of Upstream makes a case that this notion is dead (or must be killed) if traditional publishing is to survive.  It’s an interesting debate, since this advertising adjacency issue has been [...]

Wayne Friedman writes an article for Media Post, the title of which anyone could have predicted – with a theme that will be repeated many times over as data driven “audience” becomes more popular.
MediaPost Publications Advertisers Target Too Narrow An Audience 06/17/2010.
The challenge of course that publisher’s face when advertisers only want to reach 1% [...]

I had a friend once ask me in the very early days of Internet advertising if I really believed online advertising could ever see a $1 Billion dollar company or even ever become a $1 Billion industry.   The doubt in they way he asked the question made it clear that he didn’t believe it could… [...]

U.S. Online Ad Market Grows in Q1 – NYTimes.com.
Looks like at least the online advertising industry is recovering from the great recession.  U.S. Online ad revenue hit US$5.9 billion, the highest-ever total for a first quarter according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).
ComScore also recently reported that impressions of display [...]

I was at the Ad Age Digital Conference in NYC last week when Twitter COO Dick Costolo did the “big reveal” and announced that Twitter finally had a revenue model:  Sponsored Tweets.  Twitter Blog
While the announcement certainly caused a stir in the twittersphere and blogosphere, including a visit to the conference by CNBC reporters, all [...]

MediaPost Publications Are We CLEAR? Looking Through ‘Transparency’ 04/16/2010.  Well, it’s a start…. This is likely to be a long and arduous process, but self-regulation beats congressional regulation every time.  Will publishers and advertisers adapt in time to avoid regulation?

Google Ad Innovations: where ads are going next – Inside AdWords.  This is a new page by Google to keep the marketing world informed (to the extent that they show their cards) of where Google is heading in the advertising world.  I guess you could say this is the “Million Dollar Question” page.

Nielsen shows overall ad spending for 2009 down 9%.  Internet was relatively flat with a 0.1% gain and pharmaceutical advertising inched up slightly by 1.8% (though that excludes B2B magazine spending).
Only a few media categories such as Cable TV (particularly Spanish language cable) and free-standing coupon inserts has meaningful double digit growth.
MediaPost Publications Nielsen: U.S. [...]

Randall Rothenberg, President of the IAB claims regulatory and special interest forces are out to destroy many aspects of Interactive advertising, especially behavioral targeting.
MediaPost Publications Rothenberg: ‘Forces Out To Destroy Interactive Advertising’ 02/25/2010.
This was my number 8 out of 10 on my 2010 predictions as published in PM360.
We have only ourselves to blame as in [...]