Are we living in an App Bubble?  Aaron Shapiro seems to think so and presents a compelling story in Fast Company, including some of the economics behind App development and the profitability (today) of such development.  This is definitely worth a read, but he fails to mention the growth of mobile and how usage will [...]

The future looks bright.  According to Borrell Associates, Online ad spending is thriving and poised to accelerate further in 2011.  Targeted display advertising is expected to see a 60% increase!
MediaPost Publications Borrell: Online Ad Spend To Gain 17.5% In 2011 08/24/2010.

Here is a topic that medical publishers, editors and advertising sales people know all too well.  The separation of advertising and editorial.  Doug Weaver of Upstream makes a case that this notion is dead (or must be killed) if traditional publishing is to survive.  It’s an interesting debate, since this advertising adjacency issue has been [...]

Ad Exchanges hold a lot of promise in theory.  Transparent inventory purchases, visibility into bid/ask prices for inventory in real time, real-time bidding for audience segments… but we are still very early and like with many early technologies – the bleeding edge is often reserved for rogue outliers who can’t find/make a business in legitimate [...]

Should Ad Networks go on an acquisition spree and start buying content web-sites.  Many have, more probably will.  Is the conflict of interest too strong for both advertisers and publishers or is this the new world economy and are the conflicts palatable?  What do you think?
MediaPost Publications Why Ad Rep Firms And Networks Might Start [...]

Google is entering the age of transparency and has “disclosed” it’s revenue share with publishers.  They have self-reported that their revenue share on search is 51% to the publisher and 49% to Google.  The revenue share for the AdSense content network is purportedly 68% to the publisher and 32% to Google.
Read about it here straight [...]

Wayne Friedman writes an article for Media Post, the title of which anyone could have predicted – with a theme that will be repeated many times over as data driven “audience” becomes more popular.
MediaPost Publications Advertisers Target Too Narrow An Audience 06/17/2010.
The challenge of course that publisher’s face when advertisers only want to reach 1% [...]

I had a friend once ask me in the very early days of Internet advertising if I really believed online advertising could ever see a $1 Billion dollar company or even ever become a $1 Billion industry.   The doubt in they way he asked the question made it clear that he didn’t believe it could… [...]

The Behaviorial Targeting (BT) debate continues.  Kendall Jackson rants about Behavioral Targeting and Ad Network Transparency… but we need to go deeper and explore the issues behind these issues.  The Truth Or Dare Of Transparency 06/07/2010.

Interesting data from a Starch Information Sources study sponsored by the Canadian Business Press.  Shows the impact the Internet has had on trade publications of all sorts over the past five years.
MediaPost Publications Internet Bumps Trade Publications 06/03/2010.