Consumer marketers feeling more confident, says survey – Medical Marketing and Media.  Cegedim Dendrite survey finds that four inm 10 marketers expect DTC spend to increase in 2010.  Major areas money shifting into:   highly targeted Direct to Patient (DTP) and Physician marketing… both very good for the Internet.

Forty-four percent of women research prescribed drugs using multiple sources before filling a script, according to a survey by agency GSW Worldwide’s Pink Tank unit.
They also consult, in order of influence, medical websites like WebMD, articles online from trusted media outlets, online patient reviews, blogs they trust and, lastly, company sites.
That’s another great reason to [...]

According to Nielsen, Pharma DTC spending on Internet ads, has doubled over the last five years.   Online Pharma DTC hit $117.4 million, up 31 percent in 2009.  See more here:
Drugmakers boost consumer ad spending 2 pct in ‘09.

Nielsen shows overall ad spending for 2009 down 9%.  Internet was relatively flat with a 0.1% gain and pharmaceutical advertising inched up slightly by 1.8% (though that excludes B2B magazine spending).
Only a few media categories such as Cable TV (particularly Spanish language cable) and free-standing coupon inserts has meaningful double digit growth.
MediaPost Publications Nielsen: U.S. [...]

Randall Rothenberg, President of the IAB claims regulatory and special interest forces are out to destroy many aspects of Interactive advertising, especially behavioral targeting.
MediaPost Publications Rothenberg: ‘Forces Out To Destroy Interactive Advertising’ 02/25/2010.
This was my number 8 out of 10 on my 2010 predictions as published in PM360.
We have only ourselves to blame as in [...]

Pharma sought safe havens for DTC in ‘09 – Medical Marketing and Media.  MM&M coverage of latest TNS data on DTC spending.  Summary:   Expected to be down 9% for the year (keeping the trend of first 3 quarters).  Shift largely due to less TV advertising and more focus on which brands get DTC promotional dollars.  [...]