Google is entering the age of transparency and has “disclosed” it’s revenue share with publishers.  They have self-reported that their revenue share on search is 51% to the publisher and 49% to Google.  The revenue share for the AdSense content network is purportedly 68% to the publisher and 32% to Google.
Read about it here straight [...]

You’ve heard of search engine optimization on sites like Google, Bing, and now even Twitter; the question is, what’s next? Marketers in the digital age need data and content, and there are lots of innovative tools coming out to organize the vast amount of stuff that’s out there.
Here are four search engines that, according [...]

When you’re considering your content development strategy for Search Engine Optimization (SEO), and how much effort to put into creating high-quality content, consider these four factors. There certainly can be individual pages on your site where only one or two of the factors apply, but, for your Web site overall, make sure your content strategy [...]

Google Ad Innovations: where ads are going next – Inside AdWords.  This is a new page by Google to keep the marketing world informed (to the extent that they show their cards) of where Google is heading in the advertising world.  I guess you could say this is the “Million Dollar Question” page.

The right inbound links are a key factor in Search Engine Optimization. Here are some easy steps for taking 30 minutes a day for 4 days a week to focus on this important activity for your business.
Follow these tips for success.

Interesting tool from Google to better understand search query trends by volume, category, seasonality, geographic distribution, etc…
Google Insights for Search.

iCrossing just released a study analyzing natural search results for non-branded keywords and found that more than 95% of all site traffic from search engines comes from page-one results.  Healthcare, a deep-dive research topic, indexed slightly lower at 93% indicating searches seeking healthcare  topics were some what more willing to dig deeper into their search [...]

Several studies have been done on how online display advertising improves the performance of both organic search (gets people searching for your brand and/or condition), as well as paid search or Search Engine Marketing (SEM) efforts.  Performance on both goes up dramatically when online display is part of your online marketing efforts.
Users exposed to both [...]

Google, the company who’s avoided commercial advertising and build its brand largely through word-of-mouth (even thought selling advertising is where Google makes it’s money) ran an ad on the superbowl yesterday, the mother-load of all advertising spots.
If you missed it, it’s a simple ad showing just the Google homepage and search results documenting a series [...]

I’ve been thinking a lot lately about the impact that search engines are having on writing.  Almost every web publisher I know now trains their authors and freelancers to write in a “search engine friendly” way.  Entire firms bill themselves as producers of “search engine friendly content”.  Many interactive ad agencies a measured and compensated [...]