Google is entering the age of transparency and has “disclosed” it’s revenue share with publishers.  They have self-reported that their revenue share on search is 51% to the publisher and 49% to Google.  The revenue share for the AdSense content network is purportedly 68% to the publisher and 32% to Google.
Read about it here straight [...]

Google Ad Innovations: where ads are going next – Inside AdWords.  This is a new page by Google to keep the marketing world informed (to the extent that they show their cards) of where Google is heading in the advertising world.  I guess you could say this is the “Million Dollar Question” page.

Interesting tool from Google to better understand search query trends by volume, category, seasonality, geographic distribution, etc…
Google Insights for Search.

Google, the company who’s avoided commercial advertising and build its brand largely through word-of-mouth (even thought selling advertising is where Google makes it’s money) ran an ad on the superbowl yesterday, the mother-load of all advertising spots.
If you missed it, it’s a simple ad showing just the Google homepage and search results documenting a series [...]

I’ve been thinking a lot lately about the impact that search engines are having on writing.  Almost every web publisher I know now trains their authors and freelancers to write in a “search engine friendly” way.  Entire firms bill themselves as producers of “search engine friendly content”.  Many interactive ad agencies a measured and compensated [...]

Taken from the newspaper industry which would refer to a key story (or advertisement) appearing above the crease in a newspaper, and thus indicating it’s importance, and presumably higher viewing and attention it would receive, online advertising as adopted the term “above the fold” to mean placements that appear on the screeen without having to [...]

According to Mashable, Google’s launch of real-time search for the entire world is imminent.  Already available in via  clicking on any “Hot Topic” under Google Trends, soon to be rolled out in full.
To feed the real-time search results, Google has done deals with not only Twitter but also Facebook and MySpace to incorporate real-time search [...]

Rupert Murdoch is continuing to rally against Google in an effort to save the ailing newspaper industry, in which he is a major stakeholder. Google attempts to throw publishers a (meaningless) bone when it comes to how Google indexes and how Google News uses their content.

The latest data suggests traffic to Twitter is on the decline.  I think measuring the site, misses the point and I think traffic is simply “shifting” to other applications (since Twitter has worked itself into so many apps).  I for one, rarely use the site anymore, I use TweetDeck from my computer, I use Yoono [...]

As I have predicted for years, the “flawed” business model of the Hybrid Ad Networks (the networks that own & operate their own sites in addition to representing partner sites) is showing through in a down economy. The conflict has been there all along, in that its most profitable for an owner/operator to put the [...]