Data shows that the correlations between money and popularity is true. “Without a budget, the chances of a video going viral are pretty slim,” says Anita Elberse, marketing teacher at the Harvard Business School, who conducted data analysis to try to understand how the Web is changing the ways companies reach customers.
She summarizes [...]

Nurses are no less active online than doctors, and their influence over patients is growing, but most pharma companies do not yet offer nursing-focused content on their professional Websites.
Read about the key trends that Manhattan Research’s Taking the Pulse Nurses says marketers should note as they watch and potentially target this segment.

There are all kinds of e-mail marketers. You probably know some yourself. While this list is by no means scientific, here are five categories of e-mail marketers. Which type are you?

These are some ways to turn one ad impression into more in order to get more value for your investment. Some of the tactics are easy and some not so much, but they are all worth considering to evaluate what might work for you in your marketing plans.
At e-Healthcare Solutions we prescribe to this approach [...]

Google, the company who’s avoided commercial advertising and build its brand largely through word-of-mouth (even thought selling advertising is where Google makes it’s money) ran an ad on the superbowl yesterday, the mother-load of all advertising spots.
If you missed it, it’s a simple ad showing just the Google homepage and search results documenting a series [...]