Data shows that the correlations between money and popularity is true. “Without a budget, the chances of a video going viral are pretty slim,” says Anita Elberse, marketing teacher at the Harvard Business School, who conducted data analysis to try to understand how the Web is changing the ways companies reach customers.
She summarizes [...]

Manhattan Research reported that 60% of US physicians are either actively using social media networks or are interested in doing so, and more than half of doctors say they are influenced by user-generated content they consider reputable. Physician-only communities have generated much attention as doctors demand private environments to exchange information without patients looking over [...]

When you’re considering your content development strategy for Search Engine Optimization (SEO), and how much effort to put into creating high-quality content, consider these four factors. There certainly can be individual pages on your site where only one or two of the factors apply, but, for your Web site overall, make sure your content strategy [...]

Good Interview…

I was at the Ad Age Digital Conference in NYC last week when Twitter COO Dick Costolo did the “big reveal” and announced that Twitter finally had a revenue model:  Sponsored Tweets.  Twitter Blog
While the announcement certainly caused a stir in the twittersphere and blogosphere, including a visit to the conference by CNBC reporters, all [...]

Interesting presentation analysis about which pharma are gathering the most Twitter followers and are the most active in posting tweets. Kudos WhyDotPharma on the project. Great info.

Whydot Pharma Twittersphere Mapping Jan 09
View more presentations from Silja.

Is Twitter a Mental Vacuum?.  Good article on the relevance and importance of the (sometimes gibberish) that is taking place on Twitter.  Is only 27% of the information “useful”?  There’s an awful lot of talking about ourselves taking place… what you had for breakfast, where you’re  doing, where you’re going, etc…  We need a tool [...]

According to Mashable, Google’s launch of real-time search for the entire world is imminent.  Already available in via  clicking on any “Hot Topic” under Google Trends, soon to be rolled out in full.
To feed the real-time search results, Google has done deals with not only Twitter but also Facebook and MySpace to incorporate real-time search [...]

Pharma: Socializing in a Straightjacket.  That says it all.  Interesting albeit simplified summary of the pharma challenges around using social media.  Good insights from many industry leaders including Bruce Grant at Digitas as well as Razorfish and Chris Kuenne of Rosetta.  I particularly liked Chris’ question on the ROI of social media after the cost [...]

Here is a helpful post from Chris Anderson’s TEDchris blog on Tips for Using Twitter.  Thanks Chris.  In addition, within the posting you’ll find a few more useful resources that I’ve linked to here:
Advanced Twitter Search (for really getting the most out of finding specific topics and conversations)
Bit.ly URL shortener – for making short redirects [...]