The future looks bright.  According to Borrell Associates, Online ad spending is thriving and poised to accelerate further in 2011.  Targeted display advertising is expected to see a 60% increase!
MediaPost Publications Borrell: Online Ad Spend To Gain 17.5% In 2011 08/24/2010.

Should Ad Networks go on an acquisition spree and start buying content web-sites.  Many have, more probably will.  Is the conflict of interest too strong for both advertisers and publishers or is this the new world economy and are the conflicts palatable?  What do you think?
MediaPost Publications Why Ad Rep Firms And Networks Might Start [...]

Nurses are no less active online than doctors, and their influence over patients is growing, but most pharma companies do not yet offer nursing-focused content on their professional Websites.
Read about the key trends that Manhattan Research’s Taking the Pulse Nurses says marketers should note as they watch and potentially target this segment.

Wayne Friedman writes an article for Media Post, the title of which anyone could have predicted – with a theme that will be repeated many times over as data driven “audience” becomes more popular.
MediaPost Publications Advertisers Target Too Narrow An Audience 06/17/2010.
The challenge of course that publisher’s face when advertisers only want to reach 1% [...]

Forty-four percent of women research prescribed drugs using multiple sources before filling a script, according to a survey by agency GSW Worldwide’s Pink Tank unit.
They also consult, in order of influence, medical websites like WebMD, articles online from trusted media outlets, online patient reviews, blogs they trust and, lastly, company sites.
That’s another great reason to [...]

I had a friend once ask me in the very early days of Internet advertising if I really believed online advertising could ever see a $1 Billion dollar company or even ever become a $1 Billion industry.   The doubt in they way he asked the question made it clear that he didn’t believe it could… [...]

Latest data from eMarketer shows online advertising coming back strong with double digit growth projected for 2010 (10.8% year over year) which would put 2010 online advertising at US$25.1 Billion.  Continued projected growth puts the total online advertising spend at  US$36.3 Billion by 2014.  Recession?  What recession?

U.S. Online Ad Market Grows in Q1 – NYTimes.com.
Looks like at least the online advertising industry is recovering from the great recession.  U.S. Online ad revenue hit US$5.9 billion, the highest-ever total for a first quarter according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).
ComScore also recently reported that impressions of display [...]

Interesting data cited by CMI, SDI and other sources around how much pharma is spending to reach physicians on the web across e-detailing, online meetings and web-based promotions.  It is unclear if this data includes web-site development (ie. building pharma’s physician portals).
Quantifying pharma’s online promotional shift – Medical Marketing and Media.
Still at a tiny portion [...]

Mediapost’s Stephen DiMarco wrote a very good article articulating three key points when considering who gets “credit” for online conversions and ROI.  A subject that is much debated these days with many studies being done to show search often gets the credit (due to immediacy of conversion and proximity of timing that searching has to [...]