Are we living in an App Bubble?  Aaron Shapiro seems to think so and presents a compelling story in Fast Company, including some of the economics behind App development and the profitability (today) of such development.  This is definitely worth a read, but he fails to mention the growth of mobile and how usage will [...]

Here is a topic that medical publishers, editors and advertising sales people know all too well.  The separation of advertising and editorial.  Doug Weaver of Upstream makes a case that this notion is dead (or must be killed) if traditional publishing is to survive.  It’s an interesting debate, since this advertising adjacency issue has been [...]

Publishers often grapple with the question of if/when to take online ad sales inside.  NBC is doing it now with 60 Million unique monthly users across all of its properties.  What is the right size for publishers to consider “going inside”?  Is it based on # of uniques?  Total revenue?  Profit potential?  What do you [...]

Should Ad Networks go on an acquisition spree and start buying content web-sites.  Many have, more probably will.  Is the conflict of interest too strong for both advertisers and publishers or is this the new world economy and are the conflicts palatable?  What do you think?
MediaPost Publications Why Ad Rep Firms And Networks Might Start [...]

Google is entering the age of transparency and has “disclosed” it’s revenue share with publishers.  They have self-reported that their revenue share on search is 51% to the publisher and 49% to Google.  The revenue share for the AdSense content network is purportedly 68% to the publisher and 32% to Google.
Read about it here straight [...]

Wayne Friedman writes an article for Media Post, the title of which anyone could have predicted – with a theme that will be repeated many times over as data driven “audience” becomes more popular.
MediaPost Publications Advertisers Target Too Narrow An Audience 06/17/2010.
The challenge of course that publisher’s face when advertisers only want to reach 1% [...]

I had a friend once ask me in the very early days of Internet advertising if I really believed online advertising could ever see a $1 Billion dollar company or even ever become a $1 Billion industry.   The doubt in they way he asked the question made it clear that he didn’t believe it could… [...]

The Behaviorial Targeting (BT) debate continues.  Kendall Jackson rants about Behavioral Targeting and Ad Network Transparency… but we need to go deeper and explore the issues behind these issues.  The Truth Or Dare Of Transparency 06/07/2010.

Interesting data from a Starch Information Sources study sponsored by the Canadian Business Press.  Shows the impact the Internet has had on trade publications of all sorts over the past five years.
MediaPost Publications Internet Bumps Trade Publications 06/03/2010.

Dave Morgan shares his insights on the likely trial and error period emerging again for publishers on whether or not to share content online for free or to charge a subscription.   MediaPost Publications Many New Media-Subscription Businesses Will Fail 06/03/2010.
When it comes to free, I say, “If you love something, charge a fee… if [...]