Are we living in an App Bubble?  Aaron Shapiro seems to think so and presents a compelling story in Fast Company, including some of the economics behind App development and the profitability (today) of such development.  This is definitely worth a read, but he fails to mention the growth of mobile and how usage will [...]

Manhattan Research reported that 60% of US physicians are either actively using social media networks or are interested in doing so, and more than half of doctors say they are influenced by user-generated content they consider reputable. Physician-only communities have generated much attention as doctors demand private environments to exchange information without patients looking over [...]

Should Ad Networks go on an acquisition spree and start buying content web-sites.  Many have, more probably will.  Is the conflict of interest too strong for both advertisers and publishers or is this the new world economy and are the conflicts palatable?  What do you think?
MediaPost Publications Why Ad Rep Firms And Networks Might Start [...]

Wayne Friedman writes an article for Media Post, the title of which anyone could have predicted – with a theme that will be repeated many times over as data driven “audience” becomes more popular.
MediaPost Publications Advertisers Target Too Narrow An Audience 06/17/2010.
The challenge of course that publisher’s face when advertisers only want to reach 1% [...]

Interesting data from a Starch Information Sources study sponsored by the Canadian Business Press.  Shows the impact the Internet has had on trade publications of all sorts over the past five years.
MediaPost Publications Internet Bumps Trade Publications 06/03/2010.

Dave Morgan shares his insights on the likely trial and error period emerging again for publishers on whether or not to share content online for free or to charge a subscription.   MediaPost Publications Many New Media-Subscription Businesses Will Fail 06/03/2010.
When it comes to free, I say, “If you love something, charge a fee… if [...]

The only constant is change… and if you don’t like change, you are going to like irrelevance even less.
Cory Treffiletti posts an interesting read about how Google, Apple and Facebook are rapidly becoming the new big three (replacing the TV networks of old) due in large part to their being channel agnostic in their desire [...]

You’ve heard of search engine optimization on sites like Google, Bing, and now even Twitter; the question is, what’s next? Marketers in the digital age need data and content, and there are lots of innovative tools coming out to organize the vast amount of stuff that’s out there.
Here are four search engines that, according [...]

I was at the Ad Age Digital Conference in NYC last week when Twitter COO Dick Costolo did the “big reveal” and announced that Twitter finally had a revenue model:  Sponsored Tweets.  Twitter Blog
While the announcement certainly caused a stir in the twittersphere and blogosphere, including a visit to the conference by CNBC reporters, all [...]

MediaPost Publications Are We CLEAR? Looking Through ‘Transparency’ 04/16/2010.  Well, it’s a start…. This is likely to be a long and arduous process, but self-regulation beats congressional regulation every time.  Will publishers and advertisers adapt in time to avoid regulation?