Data shows that the correlations between money and popularity is true. “Without a budget, the chances of a video going viral are pretty slim,” says Anita Elberse, marketing teacher at the Harvard Business School, who conducted data analysis to try to understand how the Web is changing the ways companies reach customers.
She summarizes [...]

The future looks bright.  According to Borrell Associates, Online ad spending is thriving and poised to accelerate further in 2011.  Targeted display advertising is expected to see a 60% increase!
MediaPost Publications Borrell: Online Ad Spend To Gain 17.5% In 2011 08/24/2010.

Should Ad Networks go on an acquisition spree and start buying content web-sites.  Many have, more probably will.  Is the conflict of interest too strong for both advertisers and publishers or is this the new world economy and are the conflicts palatable?  What do you think?
MediaPost Publications Why Ad Rep Firms And Networks Might Start [...]

Nurses are no less active online than doctors, and their influence over patients is growing, but most pharma companies do not yet offer nursing-focused content on their professional Websites.
Read about the key trends that Manhattan Research’s Taking the Pulse Nurses says marketers should note as they watch and potentially target this segment.

Consumer marketers feeling more confident, says survey – Medical Marketing and Media.  Cegedim Dendrite survey finds that four inm 10 marketers expect DTC spend to increase in 2010.  Major areas money shifting into:   highly targeted Direct to Patient (DTP) and Physician marketing… both very good for the Internet.

Wayne Friedman writes an article for Media Post, the title of which anyone could have predicted – with a theme that will be repeated many times over as data driven “audience” becomes more popular.
MediaPost Publications Advertisers Target Too Narrow An Audience 06/17/2010.
The challenge of course that publisher’s face when advertisers only want to reach 1% [...]

Forty-four percent of women research prescribed drugs using multiple sources before filling a script, according to a survey by agency GSW Worldwide’s Pink Tank unit.
They also consult, in order of influence, medical websites like WebMD, articles online from trusted media outlets, online patient reviews, blogs they trust and, lastly, company sites.
That’s another great reason to [...]

I had a friend once ask me in the very early days of Internet advertising if I really believed online advertising could ever see a $1 Billion dollar company or even ever become a $1 Billion industry.   The doubt in they way he asked the question made it clear that he didn’t believe it could… [...]

The Behaviorial Targeting (BT) debate continues.  Kendall Jackson rants about Behavioral Targeting and Ad Network Transparency… but we need to go deeper and explore the issues behind these issues.  The Truth Or Dare Of Transparency 06/07/2010.

Latest data from eMarketer shows online advertising coming back strong with double digit growth projected for 2010 (10.8% year over year) which would put 2010 online advertising at US$25.1 Billion.  Continued projected growth puts the total online advertising spend at  US$36.3 Billion by 2014.  Recession?  What recession?