Yesterday, Apple announced in a press statement that they will be relaxing the rules and restrictions regarding App development for their mobile platform. Specifically, they are, “relaxing all restrictions on the development tools used to create iOS Apps.” This is great news for any App developers or current online content providers looking to enter the [...]

Data shows that the correlations between money and popularity is true. “Without a budget, the chances of a video going viral are pretty slim,” says Anita Elberse, marketing teacher at the Harvard Business School, who conducted data analysis to try to understand how the Web is changing the ways companies reach customers.
She summarizes [...]

This kind of article makes me proud to be part of our industry.  Kudos to the pharma, biotech and device industries in NJ for supporting our states many honorable well intentioned non-profits in both good times and bad.

Apps Are the Next Publishing Platform :: MinOnline.  Good article discussing results of a Quattro Wireless Publisher survey on use of Apps.  63% of Content providers have already developed at least one App.   Quattro Wireless was just bought by Apple for $275MM, an acquistion which fuels the fire between Apple and Google in the arms [...]

According to the WSJ, 2009 Q4 activity pleased to the upside in the advertising market with pent-up demand finally being set loose.   Too early to call a rebound, but even the newspaper and magazine companies saw a lift in print advertising.
Late Flurry of Ad Dollars Fans Recovery Hopes – WSJ.com.  (need a subscription to view… [...]

It’s official (again). According to Integrated Media Measurment Inc (IMMI) Time spend online far outweighs time spend on TV. Consumers are voting with their eyeballs and attention span. When will marketers acknowledge the massive shift that has occurred in media consumption habits and fall “out of love” with television as the marketing [...]

A study on “Building Brands Online” by Bain suggests there is a disconnect in the market of online display advertising between what publishers offer and what advertisers desire when it comes to branding efforts.
Publisher’s armed with a hammer, can view every advertising opportunity at a nail. Sales reps, untrained in a market, [...]

Here’s an interesting Razorfish Presentation by Garrick Schmitt, Group VP of Experience Planning (a title that screams “new way of thinking”).  Very interesting views based in part on a 2009 survey they did of 1,000 digitally connected consumers.
Razorfish on Social Media

The Razorfish FEED Report for 2009 is here.
FEED is Razorfish’s annual study charting how technology is changing the way consumers engage with brands. How’s this headline nugget, “64% of consumers surveyed made their first purchase from a brand because of a digital experience”. Download and start reading…